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Cinema drives ad recognition, appeal and motivation.


Cinema delivers low ad avoidance and high engagement.


There is a social etiquette at the cinema - NO talking, NO mobiles, look forward and pay attention.


Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema. Looking at this figure in the context of TV (44%), newspapers (68%), magazines (61%), and even radio (16%), cinema is the clear front runner. Click the link below to see the Arbitron cinema advertising study. "Arbitron Cinema Study"


Click this link for an additional study done by the "Cinema Advertising Council"

 












 

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